During a March 2021 survey carried out among podcast listeners from the United States, it was found that 3.8 ads would be tolerated in 60-minute podcasts. By contrast, 2.2 ads would be appropriate for 15-minute-long podcasts.
Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length
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Westwood One. (May 15, 2021). Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/
Westwood One. "Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length ." Chart. May 15, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/
Westwood One. (2021). Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length . Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/
Westwood One. "Average Number of Ads per Podcast Considered Appropriate by Podcast Listeners in The United States as of March 2021, by Podcast Length ." Statista, Statista Inc., 15 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/
Westwood One, Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/ (last visited November 13, 2024)
Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length [Graph], Westwood One, May 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1205728/number-accepted-ads-per-podcast-usa/
