According to the survey about the COVID-19 impacts on apparel purchases in China, around 47 percent of respondents who bought more apparel said it was due to the attractive discounts after the COVID-19 outbreak. Also, approximately 22 percent of respondents stated they spent more on clothes in April and May as compensation for the reduced spending during the pandemic.
Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020
among consumers who bought apparel and footwear products in 2019
Supplementary notes
Original question: Why are consumers spending more in April and May?
The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.
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Oliver Wyman. (May 12, 2020). Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/
Oliver Wyman. "Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020." Chart. May 12, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/
Oliver Wyman. (2020). Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/
Oliver Wyman. "Major Reasons for Consumers to Increase Spending on Apparel and Footwears after Covid-19 Coronavirus Outbreak in China as of May 2020." Statista, Statista Inc., 12 May 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/
Oliver Wyman, Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/ (last visited November 10, 2024)
Major reasons for consumers to increase spending on apparel and footwears after COVID-19 coronavirus outbreak in China as of May 2020 [Graph], Oliver Wyman, May 12, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203908/china-reasons-for-spending-more-on-apparel-after-covid-19/
