According to a survey conducted by Rakuten Insight in South Korea in 2023, around 64.2 percent of respondents stated that they had used an online travel agency to book travel services several weeks ahead of time. About one in three did so several days in advance.
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023
among people who had used online travel agencies before
Method of interview
Online survey
Supplementary notes
Original question: "If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"
Figures have been rounded.
* The survey was conducted among 357 female and 327 male respondents.
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/
Rakuten Insight. "Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023." Chart. August 2, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/
Rakuten Insight. (2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/
Rakuten Insight. "Most Common Duration before a Trip to Book Travel Services via Online Travel Agencies (Otas) in South Korea as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/
Rakuten Insight, Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/ (last visited November 13, 2024)
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1203226/south-korea-time-before-a-trip-to-book-travel-services-via-otas/
