Peloton product revenue worldwide 2023

Peloton saw its global product revenue rise sharply from just under 734 million U.S. dollars in 2019 to almost 3.15 billion U.S. dollars in 2021. However, product revenue experienced a decrease in 2022, falling to just under 2.19 billion U.S. dollars, before falling again in 2023 to just over 1.13 billion U.S. dollars. Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The company's first stationary bike was released in 2014, with a new version coming to the market in September 2020. Peloton added a treadmill to its product portfolio in 2018, with a touchscreen and sound bar at the front of the machine allowing users to connect to online classes through their devices.

How much revenue does Peloton make?

In 2023, Peloton's annual revenue worldwide was just over 2.8 billion U.S. dollars, marking a 22 percent decline compared to the previous year. When examining the different regions where Peloton operates, North America accounted for the largest portion of the company’s revenue, generating over 2.5 billion U.S. dollars. In contrast, approximately eight percent of Peloton’s total revenue came from outside North America. Additionally, when breaking down Peloton’s revenue by type, the majority, approximately 1.7 billion U.S. dollars, was derived from its fitness subscription service, which provides users with access to exclusive workouts and training plans.

Among which users is Peloton the most popular?

Over the last years, the number of Peloton workouts completed through the Peloton app worldwide has increased by over 522 million. Since North America generated the highest share of revenue for the company, Peloton was also named the most popular brand of spinning bike in the United States, favored by roughly 40 percent of consumers. Among Peloton users in the U.S. by age, the brand was most popular among the 35-44 age group, followed by the 25-34 age group. Additionally, Peloton's services were most used by individual's with an income between 50,000 and 100,000 U.S. dollars, while only eight percent of users earned under 50,000 U.S. dollars.