According to a survey by Rakuten Insight in May 2023, the majority of both female and male respondents in India agreed to buy collaborated products between a brand and an influencer. However, women were more willing to do so as indicated by 80 percent of the respondents. Product endorsement by influencers has proven to boost sales and increase customer loyalty.
Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/
Rakuten Insight. "Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/
Rakuten Insight. (2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/
Rakuten Insight. "Share of People That Purchased Products from Brands That Collaborated with Influencers in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/
Rakuten Insight, Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/ (last visited November 10, 2024)
Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202968/india-people-that-purchased-brand-influencer-collaboration-products-by-gender/
