Twitter influencer engagement rate worldwide 2019

Published by Statista Research Department, Jan 6, 2023
In 2020, Twitter influencers with fewer than 1,000 followers had the highest engagement rates, amounting to 1.4 percent. The rate was lower the more followers an influencer had. Ads on Twitter have shown a consistent growth of engagement rates since 2014.

Twitter influencer engagement rate worldwide in 2019, by follower count

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Release date

January 2021

Region

Worldwide

Survey time period

2019

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