According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 65 percent of respondents 55 years and older from the Philippines stated that they were willing to purchase an influencer collaboration product if it was the same price as the regular product without their name on it. The same survey found that about 90 percent of the respondents in the Philippines were willing to purchase a product that is a collaboration between a brand and an influencer.
Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group
The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"
The survey was conducted among:
2,713 respondents aged 16 - 24 years
3,651 respondents aged 25 - 34 years
2.104 respondents aged 35 - 44 years
500 respondents aged 45 - 54 years
127 respondents aged 55 years and older
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. "Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight, Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/ (last visited November 10, 2024)
Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
