During a 2022 survey carried out among data marketers, 41 percent of respondents said they expected that they would be increasing spending/emphasis on use of first-party data because of the planned phase-out of third party cookies by browsers developers; 37 percent said they expected to increase interest in third-party identity resolution solutions.
Effects of phasing out third-party cookies on marketing data use in North America as of January 2022
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IAB (U.S.), & Ipsos. (February 8, 2022). Effects of phasing out third-party cookies on marketing data use in North America as of January 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/
IAB (U.S.), und Ipsos. "Effects of phasing out third-party cookies on marketing data use in North America as of January 2022." Chart. February 8, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/
IAB (U.S.), Ipsos. (2022). Effects of phasing out third-party cookies on marketing data use in North America as of January 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/
IAB (U.S.), and Ipsos. "Effects of Phasing out Third-party Cookies on Marketing Data Use in North America as of January 2022." Statista, Statista Inc., 8 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/
IAB (U.S.) & Ipsos, Effects of phasing out third-party cookies on marketing data use in North America as of January 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/ (last visited November 10, 2024)
Effects of phasing out third-party cookies on marketing data use in North America as of January 2022 [Graph], IAB (U.S.), & Ipsos, February 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202652/phase-out-cookies-data-marketing/
