According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 58 percent of female and 17 percent male Singaporean respondents stated that cosmetics was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Singapore as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/ (last visited November 10, 2024)
Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202486/singapore-products-bought-based-on-influencers-endorsement-by-gender/
