According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 69 percent of respondents from the Philippines stated that they had purchased an item or product because an influencer endorsed it. The same survey revealed they bought the item or product because the influencer's promotion convinced them.
Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/ (last visited November 13, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202159/philippine-influencers-impact-on-purchasing/
