According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 55 percent of Malaysian respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Malaysia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/ (last visited November 13, 2024)
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
