Influence of YouTube on shopping behavior among viewers in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Q&Me in January 2021, 58 percent of Vietnamese respondents stated that they had purchased an item after watching it on YouTube. Meanwhile, 42 percent of them believed that YouTube content had not influenced their shopping behavior.

Influence of YouTube on shopping behavior among adult viewers in Vietnam as of January 2021

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Release date

February 2021

Region

Vietnam

Survey time period

January 2021

Number of respondents

1,337 respondents

Age group

18-49 years

Special properties

among YouTube viewers nationwide

Supplementary notes

Original question: “Do you have experience that you are influenced by YouTube to purchase something?”

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