In 2022, Activision Blizzard generated over 6.6 billion U.S. dollars in revenues through digitally-distributed downloadable content, microtransactions, subscriptions, and products, as well as licensing royalties. The digital segment accounted for 88 percent of the company's total revenues, with retail channels only generating nine percent of total sales.
Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel
(in million U.S. dollars)
Net revenues from Digital online channels represent revenues from digitally-distributed downloadable content, microtransactions, subscriptions, and products, as well as licensing royalties. Net revenues from Other primarily includes revenues from our distribution business, the Overwatch League, and the Call of Duty League.
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Activision Blizzard. (February 6, 2023). Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/
Activision Blizzard. "Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars)." Chart. February 6, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/
Activision Blizzard. (2023). Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/
Activision Blizzard. "Net Revenue Generated by Activision Blizzard from 2015 to 2022, by Distribution Channel (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/
Activision Blizzard, Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/ (last visited November 10, 2024)
Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars) [Graph], Activision Blizzard, February 6, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201984/activision-blizzards-revenue-by-platform/