Online travel agency usage in Hong Kong 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 77 percent of respondents from Hong Kong stated that they have used an online travel agency. The most popular online travel agencies in Hong Kong were Agoda, Booking.com, and Expedia.

Online travel agency usage in Hong Kong as of June 2023

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Release date

August 2023

Region

Hong Kong

Survey time period

June 12 to 30, 2023

Number of respondents

3,737 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

Percentages may not total 100 due to rounding.

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