According to a consumer survey conducted by Rakuten Insight in May 2023, about 69 percent of male respondents from Hong Kong who had followed influencers but had not purchased their endorsement because they they did not find the promoted items necessary to have. The same survey found that a majority of respondents from Hong Kong had purchased the products endorsed by an influencer.
Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender
Original survey question:
Why did you not make the purchase of the item or product which was endorsed by the influencer?
The question was asked among 565 female and 434 male respondents who had followed at least one influencer on social media but had not purchased any items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. (2023). Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major Reasons for Not Purchasing a Product Endorsed by Influencers in Hong Kong as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight, Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/ (last visited November 10, 2024)
Major reasons for not purchasing a product endorsed by influencers in Hong Kong as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201600/hong-kong-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
