According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 74 percent of Indonesian respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Indonesia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/ (last visited November 13, 2024)
Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201572/indonesia-willingness-to-buy-influencer-collaboration-products/
