Online travel agency usage Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 54 percent of Vietnamese respondents stated that they had used an online travel agency. Approximately 16 percent of them were not aware of what an online travel agent was.

Online travel agency usage in Vietnam as of June 2023

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Release date

August 2023

Region

Vietnam

Survey time period

June 12 to 30, 2023

Number of respondents

3,324 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

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Overview

5

Key indicators

3

Usage of OTAs

6

Leading OTAs

3

Consumer preferences

4

Impacts of COVID-19

4

Further related statistics

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Topics

Online travel market in VietnamE-commerce in VietnamInternet usage in VietnamTourism industry in Vietnam
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