According to a survey by Rakuten Insight in May 2023, the majority of respondents in India purchased an influencer-endorsed product because they found the promotion convincing. On the other hand, around 20 percent of the participants agreed to base their judgment solely on trust.
Reasons for purchasing products that were endorsed by an influencer in India in May 2023
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. "Reasons for purchasing products that were endorsed by an influencer in India in May 2023." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by An Influencer in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight, Reasons for purchasing products that were endorsed by an influencer in India in May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/ (last visited November 10, 2024)
Reasons for purchasing products that were endorsed by an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
