According to a survey conducted by Rakuten Insight in South Korea in 2023, around 54.9 percent of respondents who were willing to buy an influencer collaboration product stated that they would buy such products even if the prices were higher than those of similar products. The most commonly accepted price markup lay at up to 25 percent more than a comparable product.
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023
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Rakuten Insight. (June 12, 2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. (2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable Price Ranges South Koreans Are Willing to Purchase An Influencer Collaboration Product as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight, Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/ (last visited November 10, 2024)
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
