According to a survey conducted by Rakuten Insight in South Korea in 2023, around 54 percent of female and 53.8 percent of male respondents stated that they were willing to buy an influencer collaboration product. The same survey found that more than half of the respondents with this purchase intention reported that they would buy such collaboration products even if the prices were higher than those of similar products.
Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/
Rakuten Insight. "Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/
Rakuten Insight. "Share of People Willing to Buy a Brand Product Collaborated with An Influencer in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/
Rakuten Insight, Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/ (last visited November 10, 2024)
Share of people willing to buy a brand product collaborated with an influencer in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201286/south-korea-willingness-to-buy-influencer-collaboration-product-by-gender/
