According to a survey conducted by Rakuten Insight in South Korea in 2023, around 43 percent of respondents stated that they had bought influencer-endorsed cosmetics. This was the most purchased type of influencer-endorsed product, followed by nutritional supplements and diet products as well as clothing. The same survey found that around 45.4 percent of respondents had experienced with purchasing influencer-endorsed products.
Type of purchased products that were endorsed by an influencer in South Korea as of May 2023
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Rakuten Insight. (June 12, 2023). Type of purchased products that were endorsed by an influencer in South Korea as of May 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/
Rakuten Insight. "Type of purchased products that were endorsed by an influencer in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/
Rakuten Insight. (2023). Type of purchased products that were endorsed by an influencer in South Korea as of May 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/
Rakuten Insight. "Type of Purchased Products That Were Endorsed by An Influencer in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/
Rakuten Insight, Type of purchased products that were endorsed by an influencer in South Korea as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/ (last visited September 19, 2024)
Type of purchased products that were endorsed by an influencer in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201269/south-korea-type-purchased-influencer-endorsed-products/