According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 47 percent of female and 46 percent male Indonesian respondents stated that they had purchased products endorsed by influencers because they had wanted to buy the product, regardless of who had been promoting it. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Indonesia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/ (last visited November 13, 2024)
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201179/indonesia-reasons-for-buying-products-endorsed-influencers-by-gender/
