According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 89 percent respondents in Malaysia aged 16 to 24 years stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
Share of people who followed influencers on social media in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of people who followed influencers on social media in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight, Share of people who followed influencers on social media in Malaysia as of May 2023, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/ (last visited November 13, 2024)
Share of people who followed influencers on social media in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
