According to a survey by Rakuten Insight on online travel agencies (OTA) in Indonesia conducted in June 2023, 25 percent of the respondents preferred to use offline travel agency services. Meanwhile, 32 percent of them would rather contact or visit the website of the service provider directly, either due to preference or due to better prices.
Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023
among respondents who did not use online travel agencies
Method of interview
Online survey
Supplementary notes
The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"
Figures may not equal 100 percent due to rounding.
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Rakuten Insight. (August 2, 2023). Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023." Chart. August 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. (2023). Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for Not Using Online Travel Agencies for Purchasing Tickets or Services in Indonesia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight, Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/ (last visited November 10, 2024)
Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200609/indonesia-reasons-to-not-use-online-agencies-for-travel-tickets/
