According to a social media survey conducted across India between December 2020 and January 2021, WhatsApp had a brand index score of about 50.7 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. WhatsApp, the popular messaging platform seemed to be preferred more by women with a score of 54.1 in that time period.
Brand index score of WhatsApp in India from December 2020 to January 2021, by gender
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Livemint. (January 21, 2021). Brand index score of WhatsApp in India from December 2020 to January 2021, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/
Livemint. "Brand index score of WhatsApp in India from December 2020 to January 2021, by gender." Chart. January 21, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/
Livemint. (2021). Brand index score of WhatsApp in India from December 2020 to January 2021, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/
Livemint. "Brand Index Score of Whatsapp in India from December 2020 to January 2021, by Gender." Statista, Statista Inc., 21 Jan 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/
Livemint, Brand index score of WhatsApp in India from December 2020 to January 2021, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/ (last visited November 13, 2024)
Brand index score of WhatsApp in India from December 2020 to January 2021, by gender [Graph], Livemint, January 21, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1200605/india-brand-index-score-of-whatsapp-by-gender/
