Common places to go for buying sanitary pads in China 2020

Published by
Wenyi Zhang,
Jan 27, 2022
According to a Chinese consumer survey on sanitary pads in 2020, about 40 percent of female respondents said that they usually bought sanitary napkins via the online shopping platform Taobao/Tmall. Air permeability, absorbency and leak proof were the leading criteria in choosing a sanitary napkin brand among the Chinese female consumers.

Popular channels to buy sanitary napkins among female respondents in China in 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,008 females

Age group

11 to 55 years

Method of interview

Online survey

Supplementary notes

Original survey question:
Through which of the given channels do you usually buy menstruation pads? (Up to three answers allowed.)

Residents from all five tier cities were covered with 67 percent from first tier and new first tier cities.

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