According to a survey conducted among Chinese wine consumers, around 31 percent of respondents stated between 30 and 50 percent of their total wine purchases in the past year were imported wines. A total of 43 percent of consumers said imported wine accounted for over 50 percent of their wine purchases.
Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020
among wine and spirits consumers from three mainland cities
Method of interview
Questionnaire
Supplementary notes
* The survey was conducted in Guangzhou, Shanghai, and Xi'an among six groups of respondents. Two groups in each city. Group one aged 26 to 40 years, group two aged 41 to 55 years. At least two female respondents must be in each group.
Respondents from Guangzhou and Shanghai had a monthly household income of RMB15,000 or more, or monthly personal income of RMB8,000 or more.
Respondents from Xi'an had a monthly household income of RMB9,000 or more, or monthly personal income of RMB5,000 or more.
Respondents have bought and drunk wine or spirits costing RMB300 or more per bottle in the past month.
Respondents should have a habit of drinking wine and be decision makers in purchasing wine or spirits in the households.
At least two respondents in each group have drunk wine at least once every week in the past month.
At least two people in each group have participated in wine-related activities or received wine-related services in the past year.
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HKTDC. (November 30, 2020). Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/
HKTDC. "Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020." Chart. November 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/
HKTDC. (2020). Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/
HKTDC. "Share of Imported Wine Purchased by Wine Consumers in past 12 Months in China as of May 2020." Statista, Statista Inc., 30 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/
HKTDC, Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/ (last visited November 10, 2024)
Share of imported wine purchased by wine consumers in past 12 months in China as of May 2020 [Graph], HKTDC, November 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198642/china-share-of-imported-wine-in-total-wine-purchases/
