In 2019, Mattel represented 17.6 percent of the Brazilian toy market, making it the leading company in the industry that year. Another U.S.-based toy multinational, Hasbro, followed in the ranking with a market share of more than 10 percent. Meanwhile, Hasbro was the leading toy company in Argetina, Brazil's neighboring country.
Leading toy companies in Brazil in 2019, by market share
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EAE Business School. (December 15, 2020). Leading toy companies in Brazil in 2019, by market share [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/
EAE Business School. "Leading toy companies in Brazil in 2019, by market share." Chart. December 15, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/
EAE Business School. (2020). Leading toy companies in Brazil in 2019, by market share. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/
EAE Business School. "Leading Toy Companies in Brazil in 2019, by Market Share." Statista, Statista Inc., 15 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/
EAE Business School, Leading toy companies in Brazil in 2019, by market share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/ (last visited November 13, 2024)
Leading toy companies in Brazil in 2019, by market share [Graph], EAE Business School, December 15, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1198321/brazil-toy-companies-share/
