In a survey conducted in September 2020 regarding the importance of sustainability when choosing a brand in India, about 39 percent of the respondents stated that sustainability of the brand was very important. Further, for about 28 percent of the respondents, whether the brand is environmentally responsible was extremely important.
Importance of sustainability for consumers when choosing a brand in India in September 2020
Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether the brand is sustainable and environmentally responsible"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM Institute for Business Value. (September 2, 2020). Importance of sustainability for consumers when choosing a brand in India in September 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of sustainability for consumers when choosing a brand in India in September 2020." Chart. September 2, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. (2020). Importance of sustainability for consumers when choosing a brand in India in September 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of Sustainability for Consumers When Choosing a Brand in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value, Importance of sustainability for consumers when choosing a brand in India in September 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/ (last visited November 13, 2024)
Importance of sustainability for consumers when choosing a brand in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/