In a survey conducted in September 2020, regarding the importance of brand loyalty in India, consumers were asked whether trust is an important attribute when they choose a brand. For about 39 percent of the respondents, trust is very important and only for about 6 percent of the respondents, trust is not at all important.
Importance of brand loyalty for consumers in India in September 2020
Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether I trust the brand"
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IBM Institute for Business Value. (September 2, 2020). Importance of brand loyalty for consumers in India in September 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of brand loyalty for consumers in India in September 2020." Chart. September 2, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. (2020). Importance of brand loyalty for consumers in India in September 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of Brand Loyalty for Consumers in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value, Importance of brand loyalty for consumers in India in September 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/ (last visited November 10, 2024)
Importance of brand loyalty for consumers in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
