EST services penetration rate Japan 2015-2023

Published by Statista Research Department, Jan 22, 2024
According to a survey conducted by GEM Partners in Japan in November 2023, 5.5 percent of the respondents used electronic sell-through (EST) services. The penetration rate slightly decreased compared to the previous year.

Share of people who use electronic sell-through (EST) services in Japan from 2015 to 2023

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Release date

December 2023

Region

Japan

Survey time period

November 4 to 8, 2023

Number of respondents

19,325 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures for years prior to 2023 are based on earlier surveys.
Data prior to 2018 come from previous reporting.

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Statistics on " Video-on-demand (VOD) services in Japan "

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Overview

6

Leading services

5

Penetration rates of leading services

6

Penetration rates of leading services by age group

6

Average consumption times

6

User behavior

6

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