In 2021, digital advertising was forecast to occupy 55 percent of the total ad spend in Russia. TV ads would be the second-leading segment, accounting for 34 percent of the market. In the following years until 2025, the share of digital advertising was expected to increase.
Forecast market share of television and digital advertising in Russia from 2021 to 2025
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GroupM. (December 6, 2021). Forecast market share of television and digital advertising in Russia from 2021 to 2025 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/
GroupM. "Forecast market share of television and digital advertising in Russia from 2021 to 2025." Chart. December 6, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/
GroupM. (2021). Forecast market share of television and digital advertising in Russia from 2021 to 2025. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/
GroupM. "Forecast Market Share of Television and Digital Advertising in Russia from 2021 to 2025." Statista, Statista Inc., 6 Dec 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/
GroupM, Forecast market share of television and digital advertising in Russia from 2021 to 2025 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/ (last visited November 10, 2024)
Forecast market share of television and digital advertising in Russia from 2021 to 2025 [Graph], GroupM, December 6, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1197288/advertising-market-share-by-segment-russia/