During a 2020 survey conducted among senior level communications and marketing professionals in the United States, it was found that in-house comms specialists divided their media budgets fairly evenly between earned, owned and paid media. In contrast, agency comms professionals allocated 56 percent of their media budgets to earned media.
Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional
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Cision. (November 12, 2020). Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. "Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional." Chart. November 12, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. (2020). Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision. "Share of Media Budgets Allocated to Selected Media Types According to Communications Professionals in The United States as of September 2020, by Type of Professional." Statista, Statista Inc., 12 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/
Cision, Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/ (last visited November 13, 2024)
Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional [Graph], Cision, November 12, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196843/comms-media-budgets-allocated-media-types-usa/
