In fiscal year 2022, the dietary supplement market in Japan was valued at around 204 billion Japanese yen. The supplements market grew steadily in recent years, accounting for around half of the foods with function claims market.
Who is taking supplements?
Consumers in higher age groups are the target groups of dietary supplements. As the Japanese population is gradually aging, businesses are focusing their marketing towards workers in higher age groups as well as senior consumers. A major expectation of consumers is the maintenance of physical health by improving and strengthening the immune system, contributing to the market success of nutritional supplements and vitality boosters.
The Japanese health food market
In the busy lifestyle of the aging Japanese society, supplements are catering to the demand for a nutritionally balanced lifestyle among consumers. Lately, the health food market benefitted from the growing health awareness as manufacturers are expanding their portfolios to include various healthy prepared meals and snacks. Apart from commonly available products such as sugar-free or allergen-free alternatives, foods with health claims such as the governmentally approved foods for specified health uses (FOSHU) are recording steady sales.
Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024
(in billion Japanese yen)
fiscal years 2020 to 2022; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Special properties
market size based on shipment value at manufacturers
Supplementary notes
*Projection. **Forecast.
The dietary supplements market refers to foods with function claims in the share of supplements like tablets, capsules, powders, and bottled liquids. Includes only products applied for and accepted by the Consumer Affairs Agency.
100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024. Values have been rounded.
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Yano Research. (March 4, 2024). Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/
Yano Research. "Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen)." Chart. March 4, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/
Yano Research. (2024). Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/
Yano Research. "Market Size of Dietary Supplements in Japan from Fiscal Year 2020 to 2022 with Forecasts until 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 4 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/
Yano Research, Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/ (last visited September 20, 2024)
Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen) [Graph], Yano Research, March 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196385/japan-dietary-supplements-market-size/