During a survey carried out in the six largest economies in Latin America in September 2021, respondents were asked to choose up to three motivators for subscribing to a subscription video-on-demand (SVOD) and/or pay TV service. Over two-thirds (67 percent) of the interviewees in Peru selected early access to a movie release; in Brazil, the share stood at 57 percent. More than 85 percent of internet users surveyed in 2021 said they subscribed to video streaming and/or pay TV services in Latin America.
Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021
Characteristic
Argentina
Brazil
Chile
Colombia
Mexico
Peru
Early access to great movie releases
62%
57%
60%
63%
65%
67%
New seasons of favorite series
52%
50%
51%
52%
57%
51%
New quality series in my language
30%
37%
31%
38%
27%
31%
International series & movies (from out of the U.S.)
31%
27%
26%
35%
29%
29%
Seasons of old popular series
26%
23%
23%
22%
25%
25%
An easy-to-use interface
24%
22%
22%
25%
20%
25%
Addition of favorite classic movies
21%
20%
24%
26%
28%
22%
Diverese content representing communities I care about
This question was phrased by the source as follows: "What would make you more likely to subscribe to a streaming/cable TV platform? (Choose your top 3 priorities)."
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Perú.21. (November 17, 2021). Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/
Perú.21. "Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021." Chart. November 17, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/
Perú.21. (2021). Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/
Perú.21. "Leading Motivators for Subscribing to Video Streaming And/or Cable Tv Services in Selected Countries in Latin America as of September 2021." Statista, Statista Inc., 17 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/
Perú.21, Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/ (last visited November 10, 2024)
Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021 [Graph], Perú.21, November 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1196005/reasons-subscribing-svod-services-latin-america/
