The market size of China's digital reading business grew steadily to 35 billion yuan with about 494 million users in 2020. Most of the Chinese consumers spent less than 50 yuan a month on digital reading platforms, like Zhangyue and QQ Reader.
Market size of digital reading industry in China from 2016 to 2020, by segment
(in billion yuan)
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Forward Intelligence (Qianzhan). (August 24, 2021). Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/
Forward Intelligence (Qianzhan). "Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan)." Chart. August 24, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/
Forward Intelligence (Qianzhan). (2021). Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/
Forward Intelligence (Qianzhan). "Market Size of Digital Reading Industry in China from 2016 to 2020, by Segment (in Billion Yuan)." Statista, Statista Inc., 24 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/
Forward Intelligence (Qianzhan), Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/ (last visited November 10, 2024)
Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan) [Graph], Forward Intelligence (Qianzhan), August 24, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195768/china-market-size-of-digital-reading-by-segment/
