During 2020's Cyber Weekend, consumers in the United States with an income level lower than 40,000 U.S. dollars per year spent about three-quarters of their budget in physical retail stores. This was nearly ten percent higher than the United States' grand average. The higher the income level of the U.S. consumer, the more they spent online.
Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level
Characteristic
Total brick and mortar spend
Total online spend
Low income (under 40,000 U.S. dollars)
73.5%
26.5%
Middle income (between 40,000 and 80,000 U.S. dollars)
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Numerator. (December 1, 2020). Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/
Numerator. "Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level." Chart. December 1, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/
Numerator. (2020). Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/
Numerator. "Share of Total Offline and Online Expenditure in The United States during Cyber Weekend in 2020, by Income Level." Statista, Statista Inc., 1 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/
Numerator, Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/ (last visited November 13, 2024)
Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level [Graph], Numerator, December 1, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1195353/share-of-cyber-weekend-spend-by-income-in-the-us/
