Share of Black Friday spend in the U.S. 2018-2021

Published by
Koen van Gelder,
Jul 11, 2023
In 2021, shoppers in the United States spent nearly a fourth of their Black Friday budget online. Since 2018, the online spending share during holiday sales season has slowly been increasing, more than doubling from 2018 to 2021.

Share of total offline and online expenditure in the United States during Black Friday from 2018 to 2021

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Release date

November 2021

Region

United States

Survey time period

November 26, 2021

Special properties

Numerator TruView early read data

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Market overview

5

Sales

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Prices and expenditure

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Purchasing behavior

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Consumer preferences

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Channels and retailers

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Online behavior

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