Online platforms to do Christmas shopping in Peru 2020

Published by
Stephanie Chevalier,
May 9, 2022
According to a 2020 survey carried out in Peru, of those respondents who planned to do their Christmas shopping online, more than half said they intended to do so via Facebook. Meanwhile, 35 percent of those surveyed said they had planned to shop on WhatsApp. In that same year, face-to-face purchases in Peru dropped by 44 percent due to WhatsApp being increasingly used as an e-commerce tool.

Preferred online platforms for Christmas shopping in Peru in 2020

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Source

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Release date

December 2020

Region

Peru

Survey time period

November 20 to 25, 2020

Number of respondents

1,174 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was "¿Dónde realizarás tus compras de manera virtual/digital?"

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Latin American overview

8

Brazil

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Mexico

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Colombia

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Chile

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Peru

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Argentina

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