In a survey conducted in 2020 in India, regarding the consumer perception around defining a local brand, 78 percent of the respondents stated their perception of local brand was a brand manufactured in India. About 50 percent of the respondents perceived a brand to be local, when it created job opportunities for Indians.
Leading perceptions among consumers of the definition of a local brand in India in 2020
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Nielsen. (July 17, 2020). Leading perceptions among consumers of the definition of a local brand in India in 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. "Leading perceptions among consumers of the definition of a local brand in India in 2020." Chart. July 17, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. (2020). Leading perceptions among consumers of the definition of a local brand in India in 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen. "Leading Perceptions among Consumers of The Definition of a Local Brand in India in 2020." Statista, Statista Inc., 17 Jul 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
Nielsen, Leading perceptions among consumers of the definition of a local brand in India in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/ (last visited November 13, 2024)
Leading perceptions among consumers of the definition of a local brand in India in 2020 [Graph], Nielsen, July 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1192795/india-consumer-perceptions-around-defining-a-local-brand/
