According to a worldwide survey on the Black Friday forecasts in 2020, 44 percent of Australian respondents anticipated a discount level between 10 percent and 25 percent on Black Friday in 2020.
Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020
More than 11,000 people across 14 countries (Australia, China, Denmark, Germany, Italy, the Netherlands, New Zealand, Saudi Arabia, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom, and the United States) were surveyed.
Survey question was as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?".
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Simon-Kucher & Partners. (November 1, 2020). Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/
Simon-Kucher & Partners. "Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020." Chart. November 1, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/
Simon-Kucher & Partners. (2020). Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/
Simon-Kucher & Partners. "Consumer Expectations for Black Friday and Cyber Monday Discounts in Australia in 2020." Statista, Statista Inc., 1 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/
Simon-Kucher & Partners, Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/ (last visited November 13, 2024)
Consumer expectations for Black Friday and Cyber Monday discounts in Australia in 2020 [Graph], Simon-Kucher & Partners, November 1, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191964/australia-black-friday-and-cyber-monday-discount-expectations/
