Seventy percent of surveyed business-to-business (B2B) technology vendors use intent data for prospecting; in other words, for identifying potential customers. Furthermore, 53 percent use it to support sales enablement and 52 percent for targeting high-intent accounts.
Business-to-business (B2B) technology vendors' use of intent data, by use case
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TrustRadius. (November 10, 2020). Business-to-business (B2B) technology vendors' use of intent data, by use case [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. "Business-to-business (B2B) technology vendors' use of intent data, by use case." Chart. November 10, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. (2020). Business-to-business (B2B) technology vendors' use of intent data, by use case. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. "Business-to-business (B2b) Technology Vendors' Use of Intent Data, by Use Case." Statista, Statista Inc., 10 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius, Business-to-business (B2B) technology vendors' use of intent data, by use case Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/ (last visited November 13, 2024)
Business-to-business (B2B) technology vendors' use of intent data, by use case [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1191608/b2b-tech-vendors-intent-data-usage/
