As surveyed in November 2020 in Vietnam, 36 percent of responding agencies stated that their advertisement budgets decreased drastically due to the COVID-19 pandemic. By comparison, 18 percent of the surveyed brands shared the same opinion, while 28 percent of responding brands believed that there was no change to their advertisement budgets despite the pandemic.
Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020
Original question: “How does COVID-19 impacted your advertising budget? / How does COVID-19 impacted your client advertisement budget? / What is
applicable to you as to the advertisement increase / decrease compared with pre COVID-19 timing?."
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Q&Me. (December 1, 2020). Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/
Q&Me. "Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020." Chart. December 1, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/
Q&Me. (2020). Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/
Q&Me. "Impact on Advertisement Budgets of Brands and Agencies Due to The Covid-19 Pandemic in Vietnam as of November 2020." Statista, Statista Inc., 1 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/
Q&Me, Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/ (last visited November 13, 2024)
Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020 [Graph], Q&Me, December 1, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190952/vietnam-covid-19-impact-on-advertisement-budgets-of-brands-and-agencies/
