Around half of business-to-business (B2B) technology vendors increased their targeted advertising on social media platforms during the COVID-19 pandemic, and more than half of B2B tech buyers claimed to have noticed this. This comes as a result of the pandemic which has pushed business activities online.
Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020
Characteristic
Have vendors increased retargeting ads on social media?
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TrustRadius. (November 10, 2020). Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/
TrustRadius. "Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020." Chart. November 10, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/
TrustRadius. (2020). Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/
TrustRadius. "Increase in Business-to-business (B2b) Tech Vendors' Use of Social Media Platforms for Advertising during Covid-19 Vs. B2b Tech Buyers' Perception of It in 2020." Statista, Statista Inc., 10 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/
TrustRadius, Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/ (last visited November 10, 2024)
Increase in business-to-business (B2B) tech vendors' use of social media platforms for advertising during COVID-19 VS. B2B tech buyers' perception of it in 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1190346/b2b-tech-vendors-retargeting-social-media-during-covid-19/
