Mexico: changes in ad strategies due to COVID-19 2020

Published by
Julia Faria,
Jan 6, 2023
During a survey carried out in Mexico in November 2020, approximately 59 percent of responding advertisers stated they increased their spending on audience segmentation in 2020, as a result of the COVID-19 pandemic. A June 2020 forecast projected that total advertising spending in Mexico in 2020 would fall by 22 percent compared to the value reported in 2019.

Changes in advertising strategies among companies in Mexico in 2020

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Source

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Release date

November 2020

Region

Mexico

Survey time period

as of November 2020

Number of respondents

46 advertisers with national presence

Method of interview

Questionnaire

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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