As of 2020, product packaging and information from the internet are the most common sources used by Europeans for information about detergent and maintenance products. Approximately 50 percent of Europeans use these sources. Bloggers/influencers and mobile phone applications have a growing impact on consumers choices, as 6 and 8 percent of Europeans use them as a source of information respectively.
Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020
*There were approximately 200 respondents per country, with 23 different countries in Western, Southern, Eastern Europe and Scandinavia taking part in the survey.
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A.I.S.E.. (September 17, 2020). Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/
A.I.S.E.. "Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020." Chart. September 17, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/
A.I.S.E.. (2020). Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/
A.I.S.E.. "Sources Used by Consumers to Access Information for Detergents and Maintenance Products in Europe as of 2020." Statista, Statista Inc., 17 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/
A.I.S.E., Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/ (last visited November 10, 2024)
Sources used by consumers to access information for detergents and maintenance products in Europe as of 2020 [Graph], A.I.S.E., September 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1189144/consumers-information-sources-for-detergent-products-europe/
