* The methodology adopted in the study is based on the use of comparable indicators for all types of mentions, taking into account the specificity of the press, Internet portals, and social media. The value determining the brand's position in the ranking is invariably the strength of the brand - a result of several variables (impact, overtones index, and the number of publications) which prove both the number of recipients' contacts with the brand and the qualitative assessment of the message about it.
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PRESS-SERVICE Monitoring Mediów. (October 31, 2023). Leading brands in Poland between 2022 and 2023, by brand strength [Graph]. In Statista. Retrieved September 21, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/
PRESS-SERVICE Monitoring Mediów. "Leading brands in Poland between 2022 and 2023, by brand strength." Chart. October 31, 2023. Statista. Accessed September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/
PRESS-SERVICE Monitoring Mediów. (2023). Leading brands in Poland between 2022 and 2023, by brand strength. Statista. Statista Inc.. Accessed: September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/
PRESS-SERVICE Monitoring Mediów. "Leading Brands in Poland between 2022 and 2023, by Brand Strength." Statista, Statista Inc., 31 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/
PRESS-SERVICE Monitoring Mediów, Leading brands in Poland between 2022 and 2023, by brand strength Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/ (last visited September 21, 2024)
Leading brands in Poland between 2022 and 2023, by brand strength [Graph], PRESS-SERVICE Monitoring Mediów, October 31, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1185564/poland-brand-ranking-by-brand-strength/