Purchasing channel preference in the Netherlands 2019-2020

Published by
Koen van Gelder,
Jul 11, 2023
Between 2019 and 2020, a dramatic shift in Dutch shopping behavior could be seen, as the share of always-offline shoppers was cut in half. On the other hand, the number of consumers in the Netherlands who always or mostly buy online has increased by roughly five percent.

Preferred purchasing channels among shoppers in the Netherlands between 2019 and 2020

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Release date

July 2020

Region

Netherlands

Survey time period

May 2020

Number of respondents

1,500 respondents

Supplementary notes

*Channel agnostic customers do not have a channel preference and may use both when shopping.

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