Purchasing channel preference in Sweden 2019-2020

Published by
L. Yltävä,
Jul 26, 2023
Between 2019 and 2020, a shift in Swedish shopping behavior could be seen, as online purchases have increased by a couple of percent. By the same token, the number of consumers in Sweden who always buy offline has declined slightly.

Preferred purchasing channels among shoppers in Sweden between 2019 and 2020

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Source

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Release date

July 2020

Region

Sweden

Survey time period

May 2020

Number of respondents

1,500 respondents

Supplementary notes

*Channel agnostic customers do not have a channel preference and may use both when shopping.

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