Toys accounted for more than 51 percent of the character merchandising market in Japan in fiscal year 2022. The value of the character merchandising market amounted to 1.27 trillion Japanese yen during that year. The market is part of the larger character business market, which also encompasses the character licensing business.
Share of the character merchandising market in Japan in fiscal year 2022, by segment
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Yano Research. (August 2, 2023). Share of the character merchandising market in Japan in fiscal year 2022, by segment [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. "Share of the character merchandising market in Japan in fiscal year 2022, by segment." Chart. August 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. (2023). Share of the character merchandising market in Japan in fiscal year 2022, by segment. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. "Share of The Character Merchandising Market in Japan in Fiscal Year 2022, by Segment." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research, Share of the character merchandising market in Japan in fiscal year 2022, by segment Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/ (last visited November 10, 2024)
Share of the character merchandising market in Japan in fiscal year 2022, by segment [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
